Social media vs Google Ads: Which is better for your strategy?

How to choose which platform to use for your next ad campaign? When is it better to concentrate on social media ads, and when is it more beneficial to invest in Google Ads?

Let’s find out!

In short, advertising on social media is especially helpful when you need to grow your brand awareness. It helps you build your community and engage with your potential customers. In other words, the main focus of social media ads is the upper funnel – awareness and consideration stages. 

Generally speaking, social media ads are a great way to build up your upper funnel, increase your reach, improve brand recognition, and develop trust in your brand.

Read More at:

https://www.nexoya.com/blog/social-media-google-ads-which-is-better-for-your-strategy/